@techjoyce · 2.85M subscribers
I've cut every video on this channel myself to 2.85 million subscribers. help.
I've had part time editors help out along the way. This is the first time I'm properly committing to one person, long term, to help turn this channel into an actual media company.
How this started
Built on a $500 laptop and a PC I put together myself.
Summer of 2022 I was scrolling TikTok, saw people my age doing well in tech, and figured I could probably do that. What I had was a gaming PC I'd built myself and a laptop I'd learned to edit on. That was the whole operation. Keyboard reviews, monitor reviews, mouse reviews.
The first few blew up because people thought I was quirky and weird, and because a 15 year old girl in the tech space was new. Then I built a device that recognized my brother's face and hit him with a water gun. Seven million views. First brand deal shortly after that, and that's when I decided to lock in and do this full time.
Since then: inventions, then cars, then a house with a garage in it. Windows came and interviewed me about the whole thing, which was flattering, but the useful part of the story is the boring part. 2.85 million subscribers and roughly 950 million views, without a real content team. I've had part time editors help out here and there, and everything else has been me: the writer, the shooter, the editor, the thumbnail person, the one answering brand emails.
The next part doesn't happen like that. I'm building this into a company, and I'm looking for the person who wants to be first through the door for it.
Windows · Interview
The register
Who's actually watching, and what they're laughing at.
This is the part you can't fake, so it's the part I care about most. Read this, then watch the two videos beside it.
My audience found me the same way I found the creators I watched growing up: late at night, on a phone, not looking for a tutorial. They're Gen Z, they're on TikTok all day, and they will leave in three seconds if the video makes them feel like homework.
Half of them are here for the bit and half are here for the build. When I made a smart light for my grandma, who was bedridden and couldn't reach the switch, half the comments were quoting the crusty grandma line and half were asking what board I used. Both of those people watched the whole thing.
That's the actual job. Not the jokes on their own and not the tech on their own, but keeping both of those audiences inside the same eight minutes without either one getting bored.
The tone underneath all of it is that I'm not above the joke. My brother gets shocked, squirted and filmed against his will. I say the dumb thing out loud. If a build fails, the failure is the video.
- Self aware. The joke is usually on me or my brother.
- Fast. If a bit needs setup, it gets cut.
- Willing to look stupid on purpose.
- Physical. Something happens to someone.
- Mean. Nobody watching should feel talked down to.
- Ironic in a detached, too cool way.
- Explained. If the joke needs a caption to land, it didn't.
- Borrowed. Recycled TikTok formats read as lazy to this audience.
Video Editor & Content Producer
The short version
I make comedic tech content: inventions, builds, gadgets, cars, and whatever my brother's reaction to them is. Almost all of it is filmed at my house in Surrey with help from my family, and I've cut almost all of it myself.
I've brought in part time editors before when things got busy, and it worked fine as a patch. It isn't a plan. This is the first time I'm committing to one person, long term, because I'm turning this channel into a media company and that needs someone who actually owns the content side rather than someone I hand overflow to.
So I'd rather hire someone ambitious and hungry than someone experienced and comfortable. If you want to be a senior editor at an established studio, this isn't that. If you want to be early to something and have your fingerprints on what it turns into, keep reading.
The work
What you'd actually be doing
Short answer: everything that happens to a video after I stop filming, plus some of what happens while I'm still filming.
- Editing long form videos and Shorts. This is the bulk of it.
- Writing scripts for both.
- Pulling Shorts out of long form footage that's already shot.
- Cutting meme edits for a separate clipping page. This is where the view bonus lands, and it's the highest leverage thing on the list.
- Filming, sometimes. Not a cinematography job. I get my sister to do it all the time, so if you can hold a camera steady and frame a shot, you clear the bar.
- Being on camera, occasionally. Not as a performer. But when I finish an invention or a new car shows up in the driveway, your reaction is part of the video.
Volume moves around depending on what I'm building. Figure a couple of long forms a month, Shorts every week, clips most days.
Requirements
Four things I need you to be good at
You know the Gen Z audience inside and out
Not from a trends deck. From being in it. You should already know what's funny on a phone at midnight this month, and why the thing that worked in March doesn't work now. Yikes, Muffin Juice and edmondx are people I like watching, not a method I want copied. What I'm checking is whether you can tell me why a cut is funny and who exactly it's funny to.
Strong storyteller, fast with a joke
Hook, curiosity, payoff, in that order, every time. The comedy has to live inside the story rather than get bolted onto it afterward. If you can look at a retention graph and tell me why people left at seven seconds, that's exactly the instinct I'm hiring for.
You do well when things move fast
Best in class editors get a rough cut back in one to three working days, so that's the neighbourhood. I care less about hitting an exact number than about whether you're built for this pace. Some weeks are calm. Some weeks a car shows up and the plan changes on Tuesday.
You can run on vague notes
I'm going from being one person with a camera to running a business, and I'll be straight with you: a lot of my direction is going to be vibes at first. I'll say "this feels slow" before I can tell you which cut is slow. I need someone who takes that, tries something, and shows me. We're both learning this part.
Past those four: Premiere Pro or something equivalent. After Effects and Photoshop both help and neither is required.
On location. Ideally you can get to Surrey and work five days a week in person, because that's where everything is filmed and it's the fastest version of this. If you're the right person and you're not local, I'll put money toward relocation. Tell me in the application rather than counting yourself out.
Money
What this actually pays
Base is guaranteed. The rest depends on whether the clips you cut perform, which is the whole point of paying for clips instead of hours.
Process
How hiring works
Four steps. I try to move fast through all of them, and you get a real answer at every stage.
I watch your video
I review every application myself, so give me a minute. But you hear back either way. If it's a no, it's a no. You won't be left wondering.
Paid trial edit, $150
I send you real unreleased footage and $150 to cut 40 to 60 seconds of it however you want. Five days. You keep the money whether or not I hire you. The brief is below.
Half a day in the workspace
You come cut something with me in person. That's as much about whether the room works for you as it is the other way around. If you're travelling in for it, I cover the trip.
Offer
Starting as soon as I can get my grubby little hands on you 🫳
Step 02 in full
The trial edit brief
You get the raw footage. Cut one vertical clip, 40 to 60 seconds.
- The first three seconds have to work on mute. I should understand the hook without hearing anything at all.
- Build curiosity through the middle however you see fit.
- End on the strongest beat, not on whatever happened to occur last.
- Tell me in two sentences who you had in mind while cutting it, and what you were trying to make them feel.
I'm judging three things: whether it's funny, whether it holds, and whether it could pass as one of my videos. I'm not judging polish.
Applying
What to send
One video, a minute max: "Why I should work for you." Cut it yourself and put as much of your personality and as many meme edits in it as you can fit.
There's a sample edit of mine on the application so you can see what my text and editing style look like. It's a reference, not a template. I want to see what you do with a minute.
Show me what you can cut.
Four quick questions and one video. The video is the part I actually care about, so give it the time.
Got it. Now go watch something.
I watch every one of these myself, so it might take me a bit, but you'll hear back either way. If your video's a yes, the next thing you get from me is footage and $150.